Our Glossary
A complete A–Z glossary of digital, AI, SEO, and operational terms used across Lifeworkz, Corporate Consulting, and Close the Gap.
A
AI (Artificial Intelligence)
Software that can learn, understand patterns, and complete tasks normally done by humans.
AI Assistant
A tool that automates tasks using AI, such as generating content or suggesting improvements.
AI Journey
A structured path that helps beginners learn and adopt AI safely and confidently.
AI Onboarding
Guided steps that teach users how to use AI in their daily workflow.
Algorithm
A set of rules used by platforms like Google or TikTok to decide what content gets shown.
Analytics
Data used to measure website, social media, or business performance.
API (Application Programming Interface)
A system that lets different tools or apps communicate.
Automation
Technology that completes tasks automatically without human input.
B
Backlink
A link from another website pointing to your website — important for SEO.
Bounce Rate
The percentage of visitors who leave a website after viewing one page.
Brand Identity
The style, tone, and look that define your business visually and verbally.
Browser
Software used to access the internet, such as Chrome or Safari.
Business Centre Pro
Your earlier SaaS product (now retired) that supported social media and local visibility.
C
Call-to-Action (CTA)
A button or phrase encouraging users to take an action, like “Book a Call.”
CCaaS (Contact Centre as a Service)
Cloud-based systems that manage large-scale customer contact operations.
Certification
A recognised achievement awarded after completing a course.
Chatbot
An automated conversational tool that assists customers through chat.
CMS (Content Management System)
Software like WordPress or Duda used to build and edit websites.
Content Calendar
A schedule of planned social media posts.
Conversion
When a user completes a desired action — e.g., booking a call or buying a product.
Corporate Consulting
High-level advisory work to improve organisational performance and intelligence.
CRO (Conversion Rate Optimisation)
Improving website pages to increase the number of visitors who take action.
D
Dashboard
A visual overview of important metrics or analytics.
Domain
Your website’s address (e.g., lifeworkz.co.uk).
Duplicate Listing
Repeated Google Business Profile pages for the same business — harmful for SEO.
E
E-commerce
Online shopping functionality that lets customers buy products on your site.
Engagement
Interactions on social media — likes, comments, saves, shares, etc.
Entity SEO
Modern SEO that focuses on meaning: people, places, businesses, and concepts, and how they connect.
F
Footer
The bottom section of a website containing links such as Privacy Policy, FAQ, and Glossary.
Framework
A structured method or model used to solve a particular business or operational challenge.
Front-End
What users see on a website.
G
GEO Visibility
How visible your business is within a physical radius or multiple local areas on Google.
Google Business Profile (GBP)
A free Google listing used to appear in Maps and “near me” searches.
Google Map Pack
The top 3 local businesses shown on Google Maps results.
GoodBarber
The platform used to build your current mobile apps.
H
Header
The top section of your website containing the main navigation menu.
Hosting
The server where your website files live (you use AWS).
I
Impressions
The number of times your content is shown to users.
Indexing
How Google stores and categorises your website pages.
Intelligence (Operational)
The clarity, insight, and decision-making ability within a contact centre or organisation.
J
Journey (Customer Journey)
The steps a customer takes from discovering you to becoming a long-term client.
JSON-LD
A structured data format used to help Google and AI understand your business.
K
Kajabi
The system used to host your courses, email funnels, and student platforms.
Keyword
A word or phrase people type into Google when searching.
Knowledge Graph
Google’s database of how entities (people, businesses, services) relate to each other.
L
Landing Page
A standalone page designed to capture leads or promote an offer.
Lead Magnet
A free resource offered in exchange for contact details.
Local SEO
Improving your visibility on Google in specific geographical areas.
Long-Tail Keyword
A highly specific keyword, like “mobile nail tech in Newcastle open weekends.”
M
Metadata
Hidden website information that tells Google what your page is about.
Metric
A measurable number such as wait time, AHT, or engagement rate.
Micro-App
A small, focused app designed to solve one task — like the Visibility Coach.
N
NAP Consistency
Your Name, Address, and Phone Number being identical everywhere online.
Navigation
How users browse your site via menus.
O
On-Page SEO
Optimising elements on your website: titles, headings, content, images.
Operational Blind Spot
Something affecting performance but hidden from plain sight — impossible to measure without intelligence.
Organic Traffic
Website visitors who find you through Google Search (not paid ads).
P
PARTNERED
Your upcoming AI onboarding micro-app launching in 2026.
Pixel (Facebook Pixel / Analytics)
A small code used to track website behaviour.
Plugin
A small tool added to WordPress to add functionality (forms, SEO, etc.).
Portfolio
Your showcase of client work, websites, and content examples.
Q
Quality Monitoring
Evaluating customer interactions to improve performance.
Query
What a user searches for on Google.
R
Ranking
Where you appear on Google for a specific keyword.
Replit
The platform used to develop your upcoming coded apps.
Reporting
The process of turning data into readable insights.
Responsive Design
A website that adjusts to mobile, tablet, and desktop screens.
S
SEO (Search Engine Optimisation)
Improving your website and online presence to appear higher on Google Search.
Schema Markup
Special code that helps Google understand your content (FAQ, product, article schema).
Scheduling (Social Media)
Setting posts to publish at specific dates and times.
SERP
Search Engine Results Page — the list of Google results.
Short-Form Content
Vertical videos under 60 seconds (Reels, TikTok, Shorts).
Silo
Teams or systems isolated from each other — often a root cause of operational problems.
T
Template
A pre-built structure used for content or website pages.
Traffic
The number of people who visit your site.
Transformation Programme
A structured, strategic improvement initiative (like your corporate work).
U
UGC (User-Generated Content)
Authentic content filmed by customers or business owners, used widely in social media posts.
UX (User Experience)
How easy and pleasant it is for people to use your website.
V
Vibe-Coded App
Your term for a micro-app that feels intuitive, friendly, and personalised.
Visibility
How easy it is for customers to find your business online.
Voice of Customer (VoC)
Insights gathered from customer feedback, complaints, reviews, and surveys.
W
Web Hosting
Where your website lives online.
WFM (Workforce Management)
Forecasting, planning, scheduling, and optimising staff in a contact centre.
Workflow
The steps required to complete a task or process.
X
XML Sitemap
A file that helps Google find all your website pages.
Y
YPTOL (Your Process Through Our Lens)
Your dual-branded behind-the-scenes content series showcasing how clients work.
Z
Zero-Click Search
When Google answers a query directly in the search results so users don’t click a website.
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